Challenge:

As a lead designer at the Morris Agency, I had the opportunity to work on projects for the California NFL team The Chargers. Some of the challenges that we faced included driving ticket sales while enhancing brand loyalty with the team's passionate fans.

Solution:

Working closely with the marketing and design teams, I helped plan and implement interactive media strategies. Technical solutions were explored and a roadmap was established for the production of the season's interactive products. Ambitious goals were met with creative solutions allowing us to deliver these projects on time and budget.

Result:

This successful campaign included targeted online advertising and a DVD FanKit, which helped to boost ticket sales and increase fan awareness of the team and its players. Additionally, we established a comprehensive online brand guide to set design standards for partners and vendors, further strengthening the Chargers' brand.