Challenge:

Rice & Fish, a vibrant cafe-style sushi restaurant in Paris, France, was in search of a brand that reflected its unique atmosphere. Sushi was a relatively new cuisine in France, and the restaurant aimed to attract young customers and overcome cultural barriers.

Process:

In partnership with the restaurant owner, we explored several design concepts before landing on a logo that captured both the modern energy of the space and the historical tradition of sushi preparation. With a strong brand identity in place, we then developed memorable menus and business cards, and launched innovative marketing campaigns to increase awareness.

Result:

Rice & Fish's popularity has continued to soar, helping to establish a new style of cuisine in Paris. Despite the many changes the restaurant has undergone, the iconic brand and logo remain steadfast and have solidified its status as a local favorite.