Challenge:

Columbia Sportswear was preparing for the launch of its Turbodown® product, which leverages innovative technology to help customers stay warm in adverse weather conditions. Given its highly technical nature, communicating the function of this product to customers posed a challenge. To overcome this, the company needed a way to effectively demonstrate how the various fabrics used in the product minimized heat loss while providing maximum comfort.

Solution:

To create an animation that effectively communicated the function of the product, I collaborated closely with the design and manufacturing teams. Digital storyboards, material renders, and preview animations were used to fine-tune pacing and get the details right. The final animation was utilized in video production, showcased on the company's website, and static images were prepared for use on hang tags and other printed materials.

Result:

The animation and illustrations played an important role in establishing Turbodown® as one of Columbia Sportswear's most popular offerings that is still popular to this day. The technical concepts were effectively demonstrated, showcasing the power and versatility of the product that is both innovative and affordable.