Firetec – Greg Bowen Design
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Streamlining the Launch of Aurora Lighting's New Product Line

Client: Aurora Lighting

Role: Designer


Aurora Lighting was introducing a new line of LED lights to international audiences and required an online catalog to showcase a new product line. One of the challenges of this project was to create a website that aligned with the parent brand while highlighting the unique features of the new products.


Our team partnered with the product owners at Aurora Lighting to understand their vision for the project. Based on stakeholder interviews, I presented several design options and in collaboration with their team, finalized a direction that successfully helped differentiate the products.


The website exceeded expectations and was well-received by both customers and salespeople. The online catalog communicated the unique features of the new product line and served as a valuable tool in promoting the products to international audiences. The result was the launch of the successful Firetec brand for the Aurora lighting company.

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Helping bring success to well known-brands.

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