2021 E & K – Greg Bowen Design
CASE
E & K Website

E & K

Elevating a Brand

Client: E & K Vintage Reclaimed Wood

Challenge:

E&K, a provider of specialized wood products for commercial and residential projects were in need of a website to better represent the quality and expertise that they provide for their clients. Their goals included repositioning the company from a "supplier focus" to a "lifestyle brand" to better reflect their growing influence in the design process and the caliber of the customers that they now service.

Solution:

Working closely with the stakeholders at E&K, we learned about the company's history and plans for growth. As part of the design process, we engaged in several UX activities, including testing landing pages to determine the viability of a brand refresh. Based on data analytics, user testing, and interviews, we selected a hybrid solution that catered to both their business and marketing goals.

Result:

Our efforts have resulted in a modern, high-end destination for E&K's clients and partners. The updated website positions the company as a leader in their industry and will enable them to better reach their ideal clients. We are proud to provide ongoing SEO, blogging, and marketing support to further enhance the brand's online presence.

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Helping bring success to well known-brands.

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CollaborationLet's work together.

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